Anthony Simonetta
The Stages of Entrepreneurship: Why Revenue Is Oxygen
Ideas are exciting, but revenue is what keeps a business breathing. A look at the stages every founder moves through - and why cash comes first.
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Anthony Simonetta · 2 February 2025 · 5 minute read
The secret to return on investment with meta ads is obvious… to us
Everyone wants a return on their Meta ad spend, yet most campaigns leak money. Here is the approach we use to make Facebook and Instagram ads actually pay.
Everyone wants a return on their Meta ad spend, yet most campaigns quietly leak money. The secret isn't a hidden setting or a clever audience - it's the discipline to test, measure and double down on what works.
We treat every campaign like a science experiment. We set a clear hypothesis, run controlled creative tests, and let the data tell us where to invest. When something works, we scale it hard. When it doesn't, we kill it fast and move on.
That feedback loop - implement, test, analyse, learn, rinse and repeat - is what separates ad accounts that compound returns from ones that burn budget. It's obvious to us because we've done it across millions of dollars in ad spend.
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James Simonetta
How we leveraged our digital expertise to launch a wellness business
We don't just build for clients - we build for ourselves. Here's how we used our own digital playbook to launch a wellness business from scratch.
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James Simonetta
Why We Think Focus Groups Suck for Start Ups
Focus groups feel like research, but for startups they often produce confident, expensive nonsense. Here's what we do instead.
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