Focus groups feel like research, but for startups they often produce confident, expensive nonsense. Here's what we do instead.
Focus groups feel like research. People in a room, opinions captured, a tidy report at the end. For startups, they often produce confident, expensive nonsense.
What people say in a room and what they do with their wallet are two very different things. We'd rather run a small real-world test - a landing page, an ad, an MVP - and watch actual behaviour.
Behaviour beats opinion every time. That's the bias built into how we research and launch.
Everyone wants a return on their Meta ad spend, yet most campaigns leak money. Here is the approach we use to make Facebook and Instagram ads actually pay.
Ideas are exciting, but revenue is what keeps a business breathing. A look at the stages every founder moves through - and why cash comes first.
We don't just build for clients - we build for ourselves. Here's how we used our own digital playbook to launch a wellness business from scratch.
